Podcasts

The latest news from aytm

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In the industry

Older adults, gaming, and tech stereotypes with Dr. Brittne Kakulla

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Published

February 3, 2026

In the industry

Why LEGO belongs in market research with Garret Westlake

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Published

January 27, 2026

In the industry

How causal AI is revolutionizing consumer and market research with Jason Cohen

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Published

January 20, 2026

In the industry

The researchers you need aren't looking for research jobs with Charitie Dantis-Gayo

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Published

January 13, 2026

In the industry

The human context AI can’t replicate with Nancee Halpin

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Published

January 6, 2026

In the industry

Earning a seat at the table: risk, value, and the power of insight with Ed Kahn

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Published

December 23, 2025

In the industry

The psychology of human-centered AI with David Evans

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Published

December 16, 2025

In the industry

The New Shape of Insight: Five Voices Redefine Research, Strategy, and Human Behavior

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Published

December 9, 2025

In the industry

The cost of silence in research with Amberly Miller

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Published

December 2, 2025

In the industry

Turning insight into impact: what CMOs really want from market research with Steve Olenski

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Published

November 25, 2025

In the industry

How Shoppers Really Decide: Value, Sensory Shopping, and AI’s Limits with Steve Markenson

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Published

November 18, 2025

In the industry

Stop chasing speed: Build consistency that predicts outcomes

Listen now

Published

November 11, 2025

In the industry

The One Thing That Moves Consumers with J. Walker Smith

Listen now

Published

November 3, 2025

In the industry

Behavior Over Opinion: How to Predict Packaging Success

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Published

October 28, 2025

In the industry

Greatest Hits – Why Mental Health is Every Leader’s Superpower

Listen now

Published

October 21, 2025

In the industry

Greatest Hits – Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation

Listen now

Published

October 14, 2025

In the industry

Trust, context, action: Leena Doshi on designing Surveys that drive decisions

Listen now

Published

October 7, 2025

In the industry

Usable vs. useful: Adam Hagerman on UX and the future of research in product development

Listen now

Published

September 30, 2025

In the industry

Measuring the Subconscious Shopper: How Dr. Hassan Aleem Brings Behavioral Science to Grocery Decisions

Listen now

Published

September 23, 2025

In the industry

The Gig Economy, Affluent Consumers, and What They Mean for Brands

Listen now

Published

September 16, 2025

In the industry

Teaching the Human in the Loop: Why AI Can’t Replace Curiosity and Storytelling

Listen now

Published

September 10, 2025

In the industry

Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action

Listen now

Published

September 2, 2025

In the industry

10 Hot Takes on Leadership, Storytelling & Human Connection

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Published

August 28, 2025

In the industry

The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery

Listen now

Published

August 19, 2025

In the industry

The altitude of leadership: Building unshakable teams in high-pressure industries with Raina Rusnak

Listen now

Published

August 12, 2025

In the industry

The Emotion Metric: Ben Valenta on Measuring Connection in Sports and Culture

Listen now

Published

August 5, 2025

Zero-Click Marketing: The Hidden Strategy Behind Platform Algorithm Changes with Rand Fishkin

Listen now

Published

July 29, 2025

In the industry

From Classroom to Boardroom: Don DeVeaux on Training the Next Gen of Researchers

Listen now

Published

July 22, 2025

In the industry

From Data to Loyalty: How Verizon Uses Insights to Retain Customers with Subhasish Nanda

Listen now

Published

July 15, 2025

In the industry

Anticipating the Future: Dave Ritter on AI, Analytics, and Retail Insights at Walmart

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Published

July 8, 2025

In the industry

The Art and Science of Innovation: Why Mixed Methods Drive Better Results with Louisea Hudson

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Published

July 1, 2025

In the industry

Beyond Demographics: Redefining Flavor Segmentation with Kim Duncan

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Published

June 24, 2025

In the industry

Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation

LISTEN NOW

Published

June 17, 2025

In the industry

The Architect of Insights: Building Programs and Buy-In with Ashley Hopkins

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Published

June 10, 2025

In the industry

Building an Insights-Driven Culture: From Instinct to Evidence-Based Decision Making with Leyla Doany

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Published

June 3, 2025

In the industry

From skeptic to advocate: Dr. Jeff Dahms on how Physicians Mutual transformed CX without trust

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Published

May 27, 2025

Innovation

Bridging silos and strategy in Pharma research with Shawn McKenna

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Published

May 20, 2025

In the industry

The real cost of bad data: Survey fraud, AI agents, and data integrity with Roddy Knowles

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Published

May 13, 2025

Innovation

The human side of AI: Empathy, insights, and innovation with Idil Miriam Cakim

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Published

May 6, 2025

Best practices

Moving brands beyond the Friend Zone: Doug Zarkin on building emotional customer connections

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Published

April 22, 2025

Best practices

Storytelling, Service & AI: Tanya Pinto's Journey

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Published

April 15, 2025

Innovation

The Keys to the Future: AI and Data Analytics with Saket Kumar of Citi

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Published

March 25, 2025

Innovation

Mastering the language of data for impact with Karen Kraft of Johnsonville

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Published

March 11, 2025

Best practices

Inclusive marketing and the future of research: A conversation with Tina Tonielli of Haleon

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Published

February 25, 2025

Innovation

Redefining Market Research: Insights from Lenny Murphy on Innovation and AI

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Published

February 12, 2025

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In the industry

Verified trust with ISO 20252: Why we subjected ourselves to the industry's toughest audit

Waves of Thinking at TMRE 2025

Read story

Date

October 29, 2025

Meet your quality guardians: How we use AI to protect your research

Read story

Date

November 12, 2025

The human layer: Why research expertise is your best defense against bad data

Beyond the sample: How a healthy panel community builds trustworthy data

The authenticity equation: What we learned about trust and influence

Read story

Date

October 3, 2025

Agile Research Transformation

Is your packaging leaving money on the shelf? Use behavioral insights to ensure your packaging wins

aytm launches Conversation AI, transforming qualitative research with AI-powered analysis

aytm pioneers responsible AI and achieves ISO 42001 certification

Inside aytm: Meet Stephanie Vance, VP of Research and Client Enablement

2025 Health & Wellness Insights: Consumer Year-Start Goals

Beyond red herrings: Evolving survey quality checks for a changing world

A note from our CEO: Finding opportunity in the data quality challenge

Red flags and green flags for choosing the right AI provider in market research

Glenn Fleischman joins aytm as Chief Revenue Officer to drive growth and innovation

Crafting the perfect prompt: A guide to using Skipper Draft

New podcast from aytm, "The Curiosity Current" sets sail to explore the future of market research

How Americans celebrate Valentine's Day: Insights into attitudes and behaviors

ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services

Traditional vs. agile brand tracking: The advantages of agile brand trackers

Mastering segmentation: The art and science behind successful studies

aytm launches Skipper, their new AI-powered research assistant

Shrinkflation, skimpflation, and spaving: What consumers really think

Inside aytm: Meet Michael Scroggins, Systems Engineer

The survey soft launch: Dip your toes in the respondent pool

Inside aytm: Meet Robin Witte-Crowell, Product Manager

Inside aytm: Meet Jenny Glissman, Learning Specialist

Virtual shelf-testing best practices: Simulate real-world shopping experiences

What do VR users think of headset brands?

The rise of Sephora Kids: Gen Alpha takes over beauty and skincare

A question type for every survey: Understand when to use them

Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services

How plant-based brands can expand appeal with flexitarians

Are Americans embracing our AI overlords? The latest consumer insights

Your guide to line optimization: Proven methodologies and best practices

3 sample considerations for your next brand tracker

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

Open-ended survey questions: Expert advice and best practices

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

How Americans celebrate Easter: Insights into attitudes and behaviors

St. Patrick's Day: Exploring American attitudes

Inside aytm: Meet Audrey Schwartz, Product Manager

AI in consumer insights: Beyond the buzzwords

Read story

Date

February 16, 2024

Agile Research Transformation

Turn curiosity into your biggest strength: Transform your research with agile insights

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Inside aytm: Meet Emily Kelley, Senior Learning Manager

MaxDiff vs. Conjoint: When to use each discrete choice method

Strategic survey fielding: Best practices for optimal data collection

Gen Z and the Olympics: What advertisers need to know

Introducing Insights Portal: A new way to connect survey data

Elevate your consumer insights expertise with the aytm Certification Program

5 myths about AI in consumer insights

The secrets of skincare: Brand switching and other consumer insights

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Frequency or fallacy: Let's decipher the intention behavior gap

Data quality control questions for surveys

Hidden gems of the aytm platform

Does X mark the spot? Consumer attitudes on changes at Twitter

Convenience store shopper insights: Attitudes, behaviors, and buying habits

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

Feature release roundup: Q2 2023 Spotlight

Inside aytm: Meet Janel Hagaman, Product Manager

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

What is a Likert Scale? Definition, examples, and when to use

Food for thought: Insights on sustainability

Inside aytm: Meet Matt Mahan, Director of Research

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

3 common market research mistakes and their significance to you

Panel survey or list survey: Which is right for your research?

Inside aytm: Meet Iakov Pustilnik, Backend Developer

The key to key drivers: Building surveys for regression analysis

What every marketer should know about consumer insights

Boost your campaign's effectiveness: A foundational guide for creative testing

Unpacking the benefits of Concept Lab

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager

Solving for tomorrow's research today: Incorporate these tips into your research right now

Q4 2022 feature release roundup

How technology is impacting research partnerships

Inside aytm: Meet Deborah Joyce, Project Manager

Survey text analysis: How (and why) to analyze free-form text responses

What’s driving consumer demand for sustainable food options at the grocery store?

Test and refine your concepts: Research for every stage of product development

Spotlight Q4: Solving for the future with Lighthouse Academy

Retail buying trends for 2023: Key trends to look for

Inside aytm: Meet Lauren Johns (LJ), Sales Administrator

Implicit Association: Psychology and consumer insights

Charting the course of your career: Advice for market research professionals

Read story

Date

December 7, 2022

Agile Research Transformation

The agile consumer insights partner evaluation checklist

When to use market research automation for survey building

CPG sustainability in 2023: Key trends to watch out for

Innovating with alcohol: Beverage companies experimenting with booze

Inside aytm: Meet Paul Martin, Creative Director

Staging surveys for success: Planning and preparation best practices

Read story

Date

November 2, 2022

Agile Research Transformation

Walking the walk: Practical advice for agile consumer insights transformation

Key Driver Analysis: Find out what’s powering preference

Read story

Date

October 26, 2022

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Security & Compliance

Older adults, gaming, and tech stereotypes with Dr. Brittne Kakulla

Why LEGO belongs in market research with Garret Westlake

How causal AI is revolutionizing consumer and market research with Jason Cohen

The researchers you need aren't looking for research jobs with Charitie Dantis-Gayo

The human context AI can’t replicate with Nancee Halpin

Earning a seat at the table: risk, value, and the power of insight with Ed Kahn

The psychology of human-centered AI with David Evans

The New Shape of Insight: Five Voices Redefine Research, Strategy, and Human Behavior

The cost of silence in research with Amberly Miller

Turning insight into impact: what CMOs really want from market research with Steve Olenski

How Shoppers Really Decide: Value, Sensory Shopping, and AI’s Limits with Steve Markenson

Stop chasing speed: Build consistency that predicts outcomes

The One Thing That Moves Consumers with J. Walker Smith

Behavior Over Opinion: How to Predict Packaging Success

Greatest Hits – Why Mental Health is Every Leader’s Superpower

Greatest Hits – Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation

Trust, context, action: Leena Doshi on designing Surveys that drive decisions

Usable vs. useful: Adam Hagerman on UX and the future of research in product development

Measuring the Subconscious Shopper: How Dr. Hassan Aleem Brings Behavioral Science to Grocery Decisions

The Gig Economy, Affluent Consumers, and What They Mean for Brands

Teaching the Human in the Loop: Why AI Can’t Replace Curiosity and Storytelling

Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action

10 Hot Takes on Leadership, Storytelling & Human Connection

The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery

The altitude of leadership: Building unshakable teams in high-pressure industries with Raina Rusnak

The Emotion Metric: Ben Valenta on Measuring Connection in Sports and Culture

Zero-Click Marketing: The Hidden Strategy Behind Platform Algorithm Changes with Rand Fishkin

From Classroom to Boardroom: Don DeVeaux on Training the Next Gen of Researchers

From Data to Loyalty: How Verizon Uses Insights to Retain Customers with Subhasish Nanda

Anticipating the Future: Dave Ritter on AI, Analytics, and Retail Insights at Walmart

The Art and Science of Innovation: Why Mixed Methods Drive Better Results with Louisea Hudson

Beyond Demographics: Redefining Flavor Segmentation with Kim Duncan

Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation

The Architect of Insights: Building Programs and Buy-In with Ashley Hopkins

Building an Insights-Driven Culture: From Instinct to Evidence-Based Decision Making with Leyla Doany

From skeptic to advocate: Dr. Jeff Dahms on how Physicians Mutual transformed CX without trust

Bridging silos and strategy in Pharma research with Shawn McKenna

The real cost of bad data: Survey fraud, AI agents, and data integrity with Roddy Knowles

The human side of AI: Empathy, insights, and innovation with Idil Miriam Cakim

Moving brands beyond the Friend Zone: Doug Zarkin on building emotional customer connections

Storytelling, Service & AI: Tanya Pinto's Journey

The Keys to the Future: AI and Data Analytics with Saket Kumar of Citi

Mastering the language of data for impact with Karen Kraft of Johnsonville

Inclusive marketing and the future of research: A conversation with Tina Tonielli of Haleon

Redefining Market Research: Insights from Lenny Murphy on Innovation and AI

2025 in review: Bridging the gap between speed and substance

From intent to action: Validate your ecommerce strategy with behavioral truth

The 2025 GRIT report: Why the future of insights is human-led and AI-powered

Verified trust with ISO 20252: Why we subjected ourselves to the industry's toughest audit

Waves of Thinking at TMRE 2025

Meet your quality guardians: How we use AI to protect your research

The human layer: Why research expertise is your best defense against bad data

Beyond the sample: How a healthy panel community builds trustworthy data

The authenticity equation: What we learned about trust and influence

Is your packaging leaving money on the shelf? Use behavioral insights to ensure your packaging wins

aytm launches Conversation AI, transforming qualitative research with AI-powered analysis

aytm pioneers responsible AI and achieves ISO 42001 certification

Inside aytm: Meet Stephanie Vance, VP of Research and Client Enablement

2025 Health & Wellness Insights: Consumer Year-Start Goals

Beyond red herrings: Evolving survey quality checks for a changing world

A note from our CEO: Finding opportunity in the data quality challenge

Red flags and green flags for choosing the right AI provider in market research

Glenn Fleischman joins aytm as Chief Revenue Officer to drive growth and innovation

Crafting the perfect prompt: A guide to using Skipper Draft

New podcast from aytm, "The Curiosity Current" sets sail to explore the future of market research

How Americans celebrate Valentine's Day: Insights into attitudes and behaviors

ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services

Traditional vs. agile brand tracking: The advantages of agile brand trackers

Mastering segmentation: The art and science behind successful studies

aytm launches Skipper, their new AI-powered research assistant

Shrinkflation, skimpflation, and spaving: What consumers really think

Inside aytm: Meet Michael Scroggins, Systems Engineer

The survey soft launch: Dip your toes in the respondent pool

Inside aytm: Meet Robin Witte-Crowell, Product Manager

Inside aytm: Meet Jenny Glissman, Learning Specialist

Virtual shelf-testing best practices: Simulate real-world shopping experiences

What do VR users think of headset brands?

The rise of Sephora Kids: Gen Alpha takes over beauty and skincare

A question type for every survey: Understand when to use them

Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services