Guides

The latest news from aytm

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Best practices

ESOMAR's 37 questions (and answers!) to help buyers of online samples

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Published

January 15, 2025

Innovation

The practical guide to AI in consumer insights: Navigate fact, fiction, and a world of possibilities

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Published

January 2, 2025

Best practices

The Conjoint compendium: Understand how your consumers make decisions

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Published

December 19, 2024

Best practices

Unlock the secrets of segmentation: A comprehensive guide

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Published

December 5, 2024

Innovation

ESOMAR's 20 questions (and answers) for buying AI in market research

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Published

November 15, 2024

Best practices

Shelf-testing in the virtual era: Best practices

get the full guide

Published

October 11, 2024

Best practices

The complete TURF analysis toolkit

Get the full guide

Published

July 8, 2024

Best practices

The agency survey guide: Jumpstart your next quantitative research study

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Published

May 9, 2024

Best practices

How to master MaxDiff: Best practices, expert advice, and helpful tips

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Published

April 12, 2024

Best practices

Brand trackers: The ultimate guide for your agile pursuits

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Published

April 5, 2024

Best practices

Strategic survey fielding: Best practices for optimal data collection

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Published

January 10, 2024

Best practices

Leveling Up Your DIY Powers

Download the full eBook

Published

November 3, 2023

Agile Research Transformation

A sea change in market research: Your guide to insights technology

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Published

October 13, 2023

Best practices

The marketer’s jumpstart survey guide: Reviewing the fundamentals of quantitative market research

Download the full guide

Published

March 9, 2023

Agile Research Transformation

Navigating your path to fast, iterative consumer research: The agile insights transformation guide

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Published

January 31, 2023

Agile Research Transformation

Agile research evaluation sheet: Find the right tools and partners

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Published

November 1, 2022

Agile Research Transformation

Map your journey to agile excellence: A step by step guide to vendors, platforms, and partnership

Download the full guide

Published

November 1, 2022

Best practices

Agency proposal guide: Back your pitch with evidence-based research

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Published

September 15, 2022

Agile Research Transformation

The truth about agile insights: Breaking down 5 myths

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Published

September 14, 2021

Agile Research Transformation

How agile research increases the influence of insights teams

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Published

January 12, 2021

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In the industry

Verified trust with ISO 20252: Why we subjected ourselves to the industry's toughest audit

Waves of Thinking at TMRE 2025

Read story

Date

October 29, 2025

Meet your quality guardians: How we use AI to protect your research

Read story

Date

November 12, 2025

The human layer: Why research expertise is your best defense against bad data

Beyond the sample: How a healthy panel community builds trustworthy data

The authenticity equation: What we learned about trust and influence

Read story

Date

October 3, 2025

Agile Research Transformation

Is your packaging leaving money on the shelf? Use behavioral insights to ensure your packaging wins

aytm launches Conversation AI, transforming qualitative research with AI-powered analysis

aytm pioneers responsible AI and achieves ISO 42001 certification

Inside aytm: Meet Stephanie Vance, VP of Research and Client Enablement

2025 Health & Wellness Insights: Consumer Year-Start Goals

Beyond red herrings: Evolving survey quality checks for a changing world

A note from our CEO: Finding opportunity in the data quality challenge

Red flags and green flags for choosing the right AI provider in market research

Glenn Fleischman joins aytm as Chief Revenue Officer to drive growth and innovation

Crafting the perfect prompt: A guide to using Skipper Draft

New podcast from aytm, "The Curiosity Current" sets sail to explore the future of market research

How Americans celebrate Valentine's Day: Insights into attitudes and behaviors

ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services

Traditional vs. agile brand tracking: The advantages of agile brand trackers

Mastering segmentation: The art and science behind successful studies

aytm launches Skipper, their new AI-powered research assistant

Shrinkflation, skimpflation, and spaving: What consumers really think

Inside aytm: Meet Michael Scroggins, Systems Engineer

The survey soft launch: Dip your toes in the respondent pool

Inside aytm: Meet Robin Witte-Crowell, Product Manager

Inside aytm: Meet Jenny Glissman, Learning Specialist

Virtual shelf-testing best practices: Simulate real-world shopping experiences

What do VR users think of headset brands?

The rise of Sephora Kids: Gen Alpha takes over beauty and skincare

A question type for every survey: Understand when to use them

Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services

How plant-based brands can expand appeal with flexitarians

Are Americans embracing our AI overlords? The latest consumer insights

Your guide to line optimization: Proven methodologies and best practices

3 sample considerations for your next brand tracker

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

Open-ended survey questions: Expert advice and best practices

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

How Americans celebrate Easter: Insights into attitudes and behaviors

St. Patrick's Day: Exploring American attitudes

Inside aytm: Meet Audrey Schwartz, Product Manager

AI in consumer insights: Beyond the buzzwords

Read story

Date

February 16, 2024

Agile Research Transformation

Turn curiosity into your biggest strength: Transform your research with agile insights

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Inside aytm: Meet Emily Kelley, Senior Learning Manager

MaxDiff vs. Conjoint: When to use each discrete choice method

Strategic survey fielding: Best practices for optimal data collection

Gen Z and the Olympics: What advertisers need to know

Introducing Insights Portal: A new way to connect survey data

Elevate your consumer insights expertise with the aytm Certification Program

5 myths about AI in consumer insights

The secrets of skincare: Brand switching and other consumer insights

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Frequency or fallacy: Let's decipher the intention behavior gap

Data quality control questions for surveys

Hidden gems of the aytm platform

Does X mark the spot? Consumer attitudes on changes at Twitter

Convenience store shopper insights: Attitudes, behaviors, and buying habits

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

Feature release roundup: Q2 2023 Spotlight

Inside aytm: Meet Janel Hagaman, Product Manager

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

What is a Likert Scale? Definition, examples, and when to use

Food for thought: Insights on sustainability

Inside aytm: Meet Matt Mahan, Director of Research

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

3 common market research mistakes and their significance to you

Panel survey or list survey: Which is right for your research?

Inside aytm: Meet Iakov Pustilnik, Backend Developer

The key to key drivers: Building surveys for regression analysis

What every marketer should know about consumer insights

Boost your campaign's effectiveness: A foundational guide for creative testing

Unpacking the benefits of Concept Lab

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager

Solving for tomorrow's research today: Incorporate these tips into your research right now

Q4 2022 feature release roundup

How technology is impacting research partnerships

Inside aytm: Meet Deborah Joyce, Project Manager

Survey text analysis: How (and why) to analyze free-form text responses

What’s driving consumer demand for sustainable food options at the grocery store?

Test and refine your concepts: Research for every stage of product development

Spotlight Q4: Solving for the future with Lighthouse Academy

Retail buying trends for 2023: Key trends to look for

Inside aytm: Meet Lauren Johns (LJ), Sales Administrator

Implicit Association: Psychology and consumer insights

Charting the course of your career: Advice for market research professionals

Read story

Date

December 7, 2022

Agile Research Transformation

The agile consumer insights partner evaluation checklist

When to use market research automation for survey building

CPG sustainability in 2023: Key trends to watch out for

Innovating with alcohol: Beverage companies experimenting with booze

Inside aytm: Meet Paul Martin, Creative Director

Staging surveys for success: Planning and preparation best practices

Read story

Date

November 2, 2022

Agile Research Transformation

Walking the walk: Practical advice for agile consumer insights transformation

Key Driver Analysis: Find out what’s powering preference

Read story

Date

October 26, 2022

No results found.

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Security & Compliance

ESOMAR's 37 questions (and answers!) to help buyers of online samples

The practical guide to AI in consumer insights: Navigate fact, fiction, and a world of possibilities

The Conjoint compendium: Understand how your consumers make decisions

Unlock the secrets of segmentation: A comprehensive guide

ESOMAR's 20 questions (and answers) for buying AI in market research

Shelf-testing in the virtual era: Best practices

The complete TURF analysis toolkit

The agency survey guide: Jumpstart your next quantitative research study

How to master MaxDiff: Best practices, expert advice, and helpful tips

Brand trackers: The ultimate guide for your agile pursuits

Strategic survey fielding: Best practices for optimal data collection

Leveling Up Your DIY Powers

A sea change in market research: Your guide to insights technology

The marketer’s jumpstart survey guide: Reviewing the fundamentals of quantitative market research

Navigating your path to fast, iterative consumer research: The agile insights transformation guide

Agile research evaluation sheet: Find the right tools and partners

Map your journey to agile excellence: A step by step guide to vendors, platforms, and partnership

Agency proposal guide: Back your pitch with evidence-based research

The truth about agile insights: Breaking down 5 myths

How agile research increases the influence of insights teams

2025 in review: Bridging the gap between speed and substance

From intent to action: Validate your ecommerce strategy with behavioral truth

The 2025 GRIT report: Why the future of insights is human-led and AI-powered

Verified trust with ISO 20252: Why we subjected ourselves to the industry's toughest audit

Waves of Thinking at TMRE 2025

Meet your quality guardians: How we use AI to protect your research

The human layer: Why research expertise is your best defense against bad data

Beyond the sample: How a healthy panel community builds trustworthy data

The authenticity equation: What we learned about trust and influence

Is your packaging leaving money on the shelf? Use behavioral insights to ensure your packaging wins

aytm launches Conversation AI, transforming qualitative research with AI-powered analysis

aytm pioneers responsible AI and achieves ISO 42001 certification

Inside aytm: Meet Stephanie Vance, VP of Research and Client Enablement

2025 Health & Wellness Insights: Consumer Year-Start Goals

Beyond red herrings: Evolving survey quality checks for a changing world

A note from our CEO: Finding opportunity in the data quality challenge

Red flags and green flags for choosing the right AI provider in market research

Glenn Fleischman joins aytm as Chief Revenue Officer to drive growth and innovation

Crafting the perfect prompt: A guide to using Skipper Draft

New podcast from aytm, "The Curiosity Current" sets sail to explore the future of market research

How Americans celebrate Valentine's Day: Insights into attitudes and behaviors

ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services

Traditional vs. agile brand tracking: The advantages of agile brand trackers

Mastering segmentation: The art and science behind successful studies

aytm launches Skipper, their new AI-powered research assistant

Shrinkflation, skimpflation, and spaving: What consumers really think

Inside aytm: Meet Michael Scroggins, Systems Engineer

The survey soft launch: Dip your toes in the respondent pool

Inside aytm: Meet Robin Witte-Crowell, Product Manager

Inside aytm: Meet Jenny Glissman, Learning Specialist

Virtual shelf-testing best practices: Simulate real-world shopping experiences

What do VR users think of headset brands?

The rise of Sephora Kids: Gen Alpha takes over beauty and skincare

A question type for every survey: Understand when to use them

Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services

How plant-based brands can expand appeal with flexitarians

Are Americans embracing our AI overlords? The latest consumer insights

Your guide to line optimization: Proven methodologies and best practices

3 sample considerations for your next brand tracker

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

Open-ended survey questions: Expert advice and best practices

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

How Americans celebrate Easter: Insights into attitudes and behaviors

St. Patrick's Day: Exploring American attitudes

Inside aytm: Meet Audrey Schwartz, Product Manager

AI in consumer insights: Beyond the buzzwords

Turn curiosity into your biggest strength: Transform your research with agile insights

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Inside aytm: Meet Emily Kelley, Senior Learning Manager

MaxDiff vs. Conjoint: When to use each discrete choice method

Strategic survey fielding: Best practices for optimal data collection

Gen Z and the Olympics: What advertisers need to know

Introducing Insights Portal: A new way to connect survey data

Elevate your consumer insights expertise with the aytm Certification Program

5 myths about AI in consumer insights

The secrets of skincare: Brand switching and other consumer insights

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Frequency or fallacy: Let's decipher the intention behavior gap

Data quality control questions for surveys