Ecommerce research

Recreate the digital shelf to capture true shopper behavior

See your product as
your customers do

Want to know how your product will perform in the wild? The ecommerce question type lets you build hyper-realistic simulations of stores like Amazon and Walmart directly in your survey. Stop asking consumers to imagine and start capturing behavior that reflects real-world buying decisions.

Unlock insights from
the digital shelf

Simulate an authentic online shopping trip to get answers you can act on. We’ve combined a hyper-realistic environment with a lightning-fast setup so you can spend less time building and more time finding your breakthrough insight.

Test in a true-to-life context

Go beyond static images. Immerse respondents in a familiar, interactive shopping environment that mirrors the sites they use every day, capturing more authentic reactions and behaviors.

Build a competitive shelf in minutes

Our integrated API populates your simulation with up-to-date competitor products, including imagery, pricing, and descriptions. Ditch the manual setup and focus on the insights.

Connect behavior to the ‘why’

Track key shopper metrics like cart spend and time on page alongside survey responses. Analyze it all with aytm’s powerful quant tools for a complete picture of the path to purchase.

Here's how the Ecommerce question type works

Our ecommerce question type combines a drag-and-drop survey builder with a powerful API. You can create a realistic shopping experience that captures rich behavioral data, all without writing a single line of code.

Design your study

Drag the ecommerce question into your survey and choose
a retail template like Amazon, Target, or Walmart.

Build your shelf

Use our integrated API to instantly populate the simulation
with relevant and accurate competitor products.

Capture rich data

Field your survey to track respondent interactions—clicks,
cart adds, time on page—alongside their answers.

Ready to reinvent your
ecommerce research?

Analyze shopper behavior with precision

The ecommerce question type doesn’t just collect data—it integrates it directly into aytm’s analytics suite. Move beyond simple survey answers and analyze rich behavioral metrics to understand what truly drives shopper decisions.

Automated behavioral tracking

Automatically capture key shopper metrics like cart spend,
attention span, time at shelf, and product clicks.

Integrated Quantitive analysis

Use aytm’s full suite of tools, from crosstabs to custom charts,
to analyze behavioral and survey data together.

Tell a compelling data story

Build stunning visualizations that connect what shoppers do with
what they say, delivering undeniable proof to your stakeholders.

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