Research

The latest news from aytm

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Consumer insights

How do shrinkflation, skimpflation, and spaving impact shoppers?

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Published

November 8, 2024

Consumer insights

What's going on with Sephora Kids? Gen Alpha beauty trends with Revlon

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Published

May 20, 2024

Consumer insights

A look into the future: The latest consumer trends on VR headsets

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Published

May 17, 2024

Consumer insights

A leap forward or a societal menace? Tracking changes in American sentiment of AI technologies over time

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Published

April 24, 2024

Consumer insights

Got coconut milk? Exploring plant-based food trends with Vita Coco

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Published

February 15, 2024

Consumer insights

Brand switching in skincare: Is loyalty only skin deep?

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Published

September 12, 2023

Consumer insights

The heart and sole of sneakers: Attitudes, behaviors, and buying habits

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Published

August 28, 2023

Research on Research

Toward more accurate behavior frequency reporting: Unpacking the intention behavior gap

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Published

August 18, 2023

Consumer insights

Convenience store shopper insights: Understand attitudes, behaviors, and buying habits

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Published

July 14, 2023

Research on Research

Asking sensitive demographic questions: Cross-cultural research

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Published

June 15, 2023

Consumer insights

Thoughts on Disney’s recent milestones? We asked 1,000 consumers

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Published

June 13, 2023

Agile Research Transformation

Time is money: How traditional research stacks up against agile

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Published

March 14, 2023

Consumer insights

Food and beverage sustainability: An exploration of consumer attitudes and behaviors

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Published

November 30, 2022

Consumer insights

Beverage segmentation report: 5 types of beverage buyers

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Published

April 4, 2022

Consumer insights

Home as a hub: Pandemic impact on home-based working and living

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Published

March 3, 2022

Consumer insights

Are we thirsty for more? Trends and opportunities in the global functional beverage market

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Published

February 4, 2022

Consumer insights

Accommodating in the Pandemic: Insights for hotels, vacation rentals, and accommodations

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Published

January 3, 2022

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In the industry

Verified trust with ISO 20252: Why we subjected ourselves to the industry's toughest audit

Waves of Thinking at TMRE 2025

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Date

October 29, 2025

Meet your quality guardians: How we use AI to protect your research

Read story

Date

November 12, 2025

The human layer: Why research expertise is your best defense against bad data

Beyond the sample: How a healthy panel community builds trustworthy data

The authenticity equation: What we learned about trust and influence

Read story

Date

October 3, 2025

Agile Research Transformation

Is your packaging leaving money on the shelf? Use behavioral insights to ensure your packaging wins

aytm launches Conversation AI, transforming qualitative research with AI-powered analysis

aytm pioneers responsible AI and achieves ISO 42001 certification

Inside aytm: Meet Stephanie Vance, VP of Research and Client Enablement

2025 Health & Wellness Insights: Consumer Year-Start Goals

Beyond red herrings: Evolving survey quality checks for a changing world

A note from our CEO: Finding opportunity in the data quality challenge

Red flags and green flags for choosing the right AI provider in market research

Glenn Fleischman joins aytm as Chief Revenue Officer to drive growth and innovation

Crafting the perfect prompt: A guide to using Skipper Draft

New podcast from aytm, "The Curiosity Current" sets sail to explore the future of market research

How Americans celebrate Valentine's Day: Insights into attitudes and behaviors

ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services

Traditional vs. agile brand tracking: The advantages of agile brand trackers

Mastering segmentation: The art and science behind successful studies

aytm launches Skipper, their new AI-powered research assistant

Shrinkflation, skimpflation, and spaving: What consumers really think

Inside aytm: Meet Michael Scroggins, Systems Engineer

The survey soft launch: Dip your toes in the respondent pool

Inside aytm: Meet Robin Witte-Crowell, Product Manager

Inside aytm: Meet Jenny Glissman, Learning Specialist

Virtual shelf-testing best practices: Simulate real-world shopping experiences

What do VR users think of headset brands?

The rise of Sephora Kids: Gen Alpha takes over beauty and skincare

A question type for every survey: Understand when to use them

Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services

How plant-based brands can expand appeal with flexitarians

Are Americans embracing our AI overlords? The latest consumer insights

Your guide to line optimization: Proven methodologies and best practices

3 sample considerations for your next brand tracker

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

Open-ended survey questions: Expert advice and best practices

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

How Americans celebrate Easter: Insights into attitudes and behaviors

St. Patrick's Day: Exploring American attitudes

Inside aytm: Meet Audrey Schwartz, Product Manager

AI in consumer insights: Beyond the buzzwords

Read story

Date

February 16, 2024

Agile Research Transformation

Turn curiosity into your biggest strength: Transform your research with agile insights

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Inside aytm: Meet Emily Kelley, Senior Learning Manager

MaxDiff vs. Conjoint: When to use each discrete choice method

Strategic survey fielding: Best practices for optimal data collection

Gen Z and the Olympics: What advertisers need to know

Introducing Insights Portal: A new way to connect survey data

Elevate your consumer insights expertise with the aytm Certification Program

5 myths about AI in consumer insights

The secrets of skincare: Brand switching and other consumer insights

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Frequency or fallacy: Let's decipher the intention behavior gap

Data quality control questions for surveys

Hidden gems of the aytm platform

Does X mark the spot? Consumer attitudes on changes at Twitter

Convenience store shopper insights: Attitudes, behaviors, and buying habits

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

Feature release roundup: Q2 2023 Spotlight

Inside aytm: Meet Janel Hagaman, Product Manager

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

What is a Likert Scale? Definition, examples, and when to use

Food for thought: Insights on sustainability

Inside aytm: Meet Matt Mahan, Director of Research

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

3 common market research mistakes and their significance to you

Panel survey or list survey: Which is right for your research?

Inside aytm: Meet Iakov Pustilnik, Backend Developer

The key to key drivers: Building surveys for regression analysis

What every marketer should know about consumer insights

Boost your campaign's effectiveness: A foundational guide for creative testing

Unpacking the benefits of Concept Lab

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager

Solving for tomorrow's research today: Incorporate these tips into your research right now

Q4 2022 feature release roundup

How technology is impacting research partnerships

Inside aytm: Meet Deborah Joyce, Project Manager

Survey text analysis: How (and why) to analyze free-form text responses

What’s driving consumer demand for sustainable food options at the grocery store?

Test and refine your concepts: Research for every stage of product development

Spotlight Q4: Solving for the future with Lighthouse Academy

Retail buying trends for 2023: Key trends to look for

Inside aytm: Meet Lauren Johns (LJ), Sales Administrator

Implicit Association: Psychology and consumer insights

Charting the course of your career: Advice for market research professionals

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Date

December 7, 2022

Agile Research Transformation

The agile consumer insights partner evaluation checklist

When to use market research automation for survey building

CPG sustainability in 2023: Key trends to watch out for

Innovating with alcohol: Beverage companies experimenting with booze

Inside aytm: Meet Paul Martin, Creative Director

Staging surveys for success: Planning and preparation best practices

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Date

November 2, 2022

Agile Research Transformation

Walking the walk: Practical advice for agile consumer insights transformation

Key Driver Analysis: Find out what’s powering preference

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Date

October 26, 2022

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Security & Compliance

How do shrinkflation, skimpflation, and spaving impact shoppers?

What's going on with Sephora Kids? Gen Alpha beauty trends with Revlon

A look into the future: The latest consumer trends on VR headsets

A leap forward or a societal menace? Tracking changes in American sentiment of AI technologies over time

Got coconut milk? Exploring plant-based food trends with Vita Coco

Brand switching in skincare: Is loyalty only skin deep?

The heart and sole of sneakers: Attitudes, behaviors, and buying habits

Toward more accurate behavior frequency reporting: Unpacking the intention behavior gap

Convenience store shopper insights: Understand attitudes, behaviors, and buying habits

Asking sensitive demographic questions: Cross-cultural research

Thoughts on Disney’s recent milestones? We asked 1,000 consumers

Time is money: How traditional research stacks up against agile

Food and beverage sustainability: An exploration of consumer attitudes and behaviors

Beverage segmentation report: 5 types of beverage buyers

Home as a hub: Pandemic impact on home-based working and living

Are we thirsty for more? Trends and opportunities in the global functional beverage market

Accommodating in the Pandemic: Insights for hotels, vacation rentals, and accommodations

2025 in review: Bridging the gap between speed and substance

From intent to action: Validate your ecommerce strategy with behavioral truth

The 2025 GRIT report: Why the future of insights is human-led and AI-powered

Verified trust with ISO 20252: Why we subjected ourselves to the industry's toughest audit

Waves of Thinking at TMRE 2025

Meet your quality guardians: How we use AI to protect your research

The human layer: Why research expertise is your best defense against bad data

Beyond the sample: How a healthy panel community builds trustworthy data

The authenticity equation: What we learned about trust and influence

Is your packaging leaving money on the shelf? Use behavioral insights to ensure your packaging wins

aytm launches Conversation AI, transforming qualitative research with AI-powered analysis

aytm pioneers responsible AI and achieves ISO 42001 certification

Inside aytm: Meet Stephanie Vance, VP of Research and Client Enablement

2025 Health & Wellness Insights: Consumer Year-Start Goals

Beyond red herrings: Evolving survey quality checks for a changing world

A note from our CEO: Finding opportunity in the data quality challenge

Red flags and green flags for choosing the right AI provider in market research

Glenn Fleischman joins aytm as Chief Revenue Officer to drive growth and innovation

Crafting the perfect prompt: A guide to using Skipper Draft

New podcast from aytm, "The Curiosity Current" sets sail to explore the future of market research

How Americans celebrate Valentine's Day: Insights into attitudes and behaviors

ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services

Traditional vs. agile brand tracking: The advantages of agile brand trackers

Mastering segmentation: The art and science behind successful studies

aytm launches Skipper, their new AI-powered research assistant

Shrinkflation, skimpflation, and spaving: What consumers really think

Inside aytm: Meet Michael Scroggins, Systems Engineer

The survey soft launch: Dip your toes in the respondent pool

Inside aytm: Meet Robin Witte-Crowell, Product Manager

Inside aytm: Meet Jenny Glissman, Learning Specialist

Virtual shelf-testing best practices: Simulate real-world shopping experiences

What do VR users think of headset brands?

The rise of Sephora Kids: Gen Alpha takes over beauty and skincare

A question type for every survey: Understand when to use them

Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services

How plant-based brands can expand appeal with flexitarians

Are Americans embracing our AI overlords? The latest consumer insights

Your guide to line optimization: Proven methodologies and best practices

3 sample considerations for your next brand tracker

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

Open-ended survey questions: Expert advice and best practices

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

How Americans celebrate Easter: Insights into attitudes and behaviors

St. Patrick's Day: Exploring American attitudes

Inside aytm: Meet Audrey Schwartz, Product Manager

AI in consumer insights: Beyond the buzzwords

Turn curiosity into your biggest strength: Transform your research with agile insights

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Inside aytm: Meet Emily Kelley, Senior Learning Manager

MaxDiff vs. Conjoint: When to use each discrete choice method

Strategic survey fielding: Best practices for optimal data collection

Gen Z and the Olympics: What advertisers need to know

Introducing Insights Portal: A new way to connect survey data

Elevate your consumer insights expertise with the aytm Certification Program

5 myths about AI in consumer insights

The secrets of skincare: Brand switching and other consumer insights

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Frequency or fallacy: Let's decipher the intention behavior gap

Data quality control questions for surveys

Hidden gems of the aytm platform

Does X mark the spot? Consumer attitudes on changes at Twitter

Convenience store shopper insights: Attitudes, behaviors, and buying habits