Webinars

The latest news from aytm

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Consumer insights

UPCOMING - The wellness pulse: Understanding self-care in 2025

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Published
May 15, 2025
Research on Research

Scale qual with quant: Comparing AI-led and human-led conversations

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Published
February 20, 2025
Best practices

Hit the TURF running in 2025: Best practices for TURF analysis

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Published
January 31, 2025
Innovation

AI in insights: From hype to here and beyond with Insights Association

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Published
November 25, 2024
Best practices

The art and science of market segmentation: A data-driven approach

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Published
September 18, 2024
Agile Research Transformation

How to connect insights to impact: Givaudan's guide to doing more with less

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Published
August 27, 2024
Best practices

Simulate real-world shopping experiences: Best practices with aytm and IDG

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Published
June 26, 2024
Consumer insights

Gen Alpha and Sephora kids: Decoding youth beauty trends with Revlon

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Published
May 16, 2024
Innovation

Trajectories: Charting aytm's recent and upcoming releases

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Published
April 30, 2024
Best practices

Mastering MaxDiff: Best practices for optimized insights

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Published
March 21, 2024
Agile Research Transformation

Turn curiosity into your biggest strength: Agile research transformation roundtable

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Published
February 1, 2024
Best practices

Survey fielding best practices: Advice from the experts

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Published
December 1, 2023
Innovation

The potential of AI in consumer insights: Envisioning tomorrow while building today

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Published
November 9, 2023
Innovation

Siloed survey data meets its match: Introducing Insights Portal

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Published
October 19, 2023
Research on Research

Intentions, behaviors, and home buying: Unpacking frequency reporting

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Published
August 22, 2023
Best practices

Hidden gems of the aytm platform

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Published
July 27, 2023
Innovation

Spotlight Q2: Innovation for the agile researcher

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Published
June 28, 2023
Consumer insights

Food for thought: Insights on sustainability

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Published
May 30, 2023
Innovation

Spotlight Q1 2023: A deep dive into Concept Lab

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Published
March 30, 2023
Best practices

What every marketer should know about market research

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Published
February 28, 2023
Agile Research Transformation

Turn curiosity into your biggest strength: Transform your research with agile insights

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Published
February 2, 2023
Best practices

Solutions for your research resolutions

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Published
January 31, 2023
News

Spotlight Q4 2022: Solving for the future with Lighthouse Academy

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Published
December 6, 2022
Best practices

Charting your career: Roundtable advice for market research professionals

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Published
November 29, 2022
Best practices

Don't let survey staging scare you: How to avoid research nightmares

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Published
October 25, 2022
Innovation

Spotlight Q2 2022: A deep dive into our latest releases

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Published
July 26, 2022
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In the industry

2025 in review: Bridging the gap between speed and substance

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Date
January 15, 2026
Consumer insights

From intent to action: Validate your ecommerce strategy with behavioral truth

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Date
December 12, 2025
In the industry

The 2025 GRIT report: Why the future of insights is human-led and AI-powered

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Date
December 8, 2025
In the industry

Verified trust with ISO 20252: Why we subjected ourselves to the industry's toughest audit

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Date
December 5, 2025
In the industry

Waves of Thinking at TMRE 2025

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Date
October 29, 2025

Meet your quality guardians: How we use AI to protect your research

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Date
November 12, 2025

The human layer: Why research expertise is your best defense against bad data

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Date
November 5, 2025
In the industry

Beyond the sample: How a healthy panel community builds trustworthy data

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Date
October 29, 2025
Consumer insights

The authenticity equation: What we learned about trust and influence

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Date
October 3, 2025
Agile Research Transformation

Is your packaging leaving money on the shelf? Use behavioral insights to ensure your packaging wins 

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Date
October 2, 2025
News

aytm launches Conversation AI, transforming qualitative research with AI-powered analysis

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Date
September 11, 2025
News

aytm pioneers responsible AI and achieves ISO 42001 certification

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Date
June 16, 2025
Culture

Inside aytm: Meet Stephanie Vance, VP of Research and Client Enablement

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Date
June 11, 2025
Research on Research

2025 Health & Wellness Insights: Consumer Year-Start Goals

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Date
June 5, 2025
Research on Research

Beyond red herrings: Evolving survey quality checks for a changing world

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Date
May 2, 2025
News

A note from our CEO: Finding opportunity in the data quality challenge

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Date
May 14, 2025
Innovation

Red flags and green flags for choosing the right AI provider in market research

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Date
March 13, 2025
News

Glenn Fleischman joins aytm as Chief Revenue Officer to drive growth and innovation

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Date
March 5, 2025
Best practices

Crafting the perfect prompt: A guide to using Skipper Draft

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Date
February 19, 2025
News

New podcast from aytm, "The Curiosity Current" sets sail to explore the future of market research

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Date
February 12, 2025
Consumer insights

How Americans celebrate Valentine's Day: Insights into attitudes and behaviors

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Date
February 7, 2025
Best practices

ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services

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Date
December 4, 2024
Best practices

Traditional vs. agile brand tracking: The advantages of agile brand trackers

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Date
November 22, 2024
Best practices

Mastering segmentation: The art and science behind successful studies

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Date
November 4, 2024
News

aytm launches Skipper, their new AI-powered research assistant

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Date
October 24, 2024
Consumer insights

Shrinkflation, skimpflation, and spaving: What consumers really think

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Date
October 14, 2024
Culture

Inside aytm: Meet Michael Scroggins, Systems Engineer

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Date
September 27, 2024
Best practices

The survey soft launch: Dip your toes in the respondent pool

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Date
September 4, 2024
Culture

Inside aytm: Meet Robin Witte-Crowell, Product Manager

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Date
August 21, 2024
Culture

Inside aytm: Meet Jenny Glissman, Learning Specialist

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Date
July 31, 2024
Best practices

Virtual shelf-testing best practices: Simulate real-world shopping experiences

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Date
July 24, 2024
Consumer insights

What do VR users think of headset brands?

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Date
July 11, 2024
Consumer insights

The rise of Sephora Kids: Gen Alpha takes over beauty and skincare

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Date
June 25, 2024
Best practices

A question type for every survey: Understand when to use them

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Date
June 20, 2024
Culture

Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services

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Date
June 13, 2024
Consumer insights

How plant-based brands can expand appeal with flexitarians

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Date
May 15, 2024
Consumer insights

Are Americans embracing our AI overlords? The latest consumer insights

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Date
May 8, 2024
Best practices

Your guide to line optimization: Proven methodologies and best practices

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Date
May 1, 2024
Best practices

3 sample considerations for your next brand tracker

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Date
April 23, 2024
Culture

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

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Date
April 11, 2024
Best practices

Open-ended survey questions: Expert advice and best practices

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Date
April 3, 2024
News

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

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Date
April 2, 2024
Consumer insights

How Americans celebrate Easter: Insights into attitudes and behaviors

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Date
March 25, 2024
Consumer insights

St. Patrick's Day: Exploring American attitudes

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Date
March 15, 2024
Culture

Inside aytm: Meet Audrey Schwartz, Product Manager

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Date
March 14, 2024
Innovation

AI in consumer insights: Beyond the buzzwords

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Date
February 16, 2024
Agile Research Transformation

Turn curiosity into your biggest strength: Transform your research with agile insights

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Date
February 15, 2024
Culture

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

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Date
February 7, 2024
Culture

Inside aytm: Meet Emily Kelley, Senior Learning Manager

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Date
January 11, 2024
Best practices

MaxDiff vs. Conjoint: When to use each discrete choice method

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Date
December 12, 2023
Best practices

Strategic survey fielding: Best practices for optimal data collection

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Date
December 8, 2023
Consumer insights

Gen Z and the Olympics: What advertisers need to know

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Date
November 15, 2023
News

Introducing Insights Portal: A new way to connect survey data

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Date
October 18, 2023
News

Elevate your consumer insights expertise with the aytm Certification Program

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Date
July 10, 2024
Innovation

5 myths about AI in consumer insights

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Date
September 28, 2023
Consumer insights

The secrets of skincare: Brand switching and other consumer insights

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Date
September 26, 2023
News

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

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Date
September 21, 2023
Consumer insights

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

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Date
September 6, 2023
Research on Research

Frequency or fallacy: Let's decipher the intention behavior gap

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Date
August 30, 2023
Best practices

Data quality control questions for surveys

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Date
August 23, 2023
Best practices

Hidden gems of the aytm platform

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Date
August 8, 2023
Consumer insights

Does X mark the spot? Consumer attitudes on changes at Twitter

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Date
July 28, 2023
Consumer insights

Convenience store shopper insights: Attitudes, behaviors, and buying habits

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Date
July 27, 2023
Culture

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

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Date
July 19, 2023
News

Feature release roundup: Q2 2023 Spotlight

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Date
July 6, 2023
Culture

Inside aytm: Meet Janel Hagaman, Product Manager

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Date
June 28, 2023
Research on Research

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

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Date
June 19, 2023
Best practices

What is a Likert Scale? Definition, examples, and when to use

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Date
June 14, 2023
Consumer insights

Food for thought: Insights on sustainability

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Date
June 7, 2023
Culture

Inside aytm: Meet Matt Mahan, Director of Research

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Date
May 17, 2023
Best practices

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

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Date
May 3, 2023
Culture

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

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Date
April 18, 2023
Best practices

3 common market research mistakes and their significance to you

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Date
April 5, 2023
Best practices

Panel survey or list survey: Which is right for your research?

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Date
March 22, 2023
Culture

Inside aytm: Meet Iakov Pustilnik, Backend Developer

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Date
March 15, 2023
Best practices

The key to key drivers: Building surveys for regression analysis

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Date
March 9, 2023
Best practices

What every marketer should know about consumer insights

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Date
March 7, 2023
Best practices

Boost your campaign's effectiveness: A foundational guide for creative testing

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Date
March 1, 2023
Innovation

Unpacking the benefits of Concept Lab

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Date
February 16, 2023
Culture

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager

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Date
February 15, 2023
Best practices

Solving for tomorrow's research today: Incorporate these tips into your research right now

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Date
February 8, 2023
News

Q4 2022 feature release roundup

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Date
January 19, 2023
Innovation

How technology is impacting research partnerships

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Date
January 25, 2023
Culture

Inside aytm: Meet Deborah Joyce, Project Manager

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Date
January 11, 2023
Best practices

Survey text analysis: How (and why) to analyze free-form text responses

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Date
January 18, 2023
Consumer insights

What’s driving consumer demand for sustainable food options at the grocery store?

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Date
January 4, 2023
Best practices

Test and refine your concepts: Research for every stage of product development

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Date
December 28, 2022
News

Spotlight Q4: Solving for the future with Lighthouse Academy

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Date
December 15, 2022
Consumer insights

Retail buying trends for 2023: Key trends to look for

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Date
December 21, 2022
Culture

Inside aytm: Meet Lauren Johns (LJ), Sales Administrator

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Date
December 14, 2022
Innovation

Implicit Association: Psychology and consumer insights

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Date
December 8, 2022
Best practices

Charting the course of your career: Advice for market research professionals

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Date
December 7, 2022
Agile Research Transformation

The agile consumer insights partner evaluation checklist

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Date
November 30, 2022
Innovation

When to use market research automation for survey building

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Date
November 16, 2022
Consumer insights

CPG sustainability in 2023: Key trends to watch out for

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Date
November 23, 2022
Consumer insights

Innovating with alcohol: Beverage companies experimenting with booze

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Date
November 10, 2022
Culture

Inside aytm: Meet Paul Martin, Creative Director

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Date
November 9, 2022
Best practices

Staging surveys for success: Planning and preparation best practices

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Date
November 2, 2022
Agile Research Transformation

Walking the walk: Practical advice for agile consumer insights transformation

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Date
February 5, 2024
Best practices

Key Driver Analysis: Find out what’s powering preference

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Date
October 26, 2022
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