Agile Research Transformation

Like many enterprises, this innovative CPG company used to outsource market research to a full-service firm. To become more agile, they partnered with aytm.

By applying an agile mindset and the right tools, researchers can solve a pressing pain point: a mismatch between customer research and product development

Market researchers strive to connect their products to their markets faster, especially in an economy where consumers want their products essentially on-demand.