Agile Research Transformation

In the fast-paced world of consumer insights, the term “agile research” is not just another industry buzzword. It represents a paradigm shift in how we approach gathering information, challenging traditional methodologies, and encouraging a more dynamic mindset. 

Slow turnaround times have eroded the influence of many insights teams. But companies want to make data-driven decisions. Thus, the push for agile insights.

High-quality suppliers can provide the resources you need to succeed. But finding a great partner is easier said than done. Find out how to run your own supplier evaluation.

As technology continues to innovate at the speed of light, is your agency keeping up? Brands can't afford to stall out while waiting for your insights.

As competition increases and budgets tighten, organizational leadership has to make rapid-fire decisions, and traditional research simply can’t keep up.

Agile research has many benefits for brands, but transformations of this nature call for major organizational changes. Here are some common mistakes to avoid.

We’ve all experienced that moment when we present an awesome idea to our stakeholders – an idea that will save the company time, money and make our jobs easier

Like many teams, Voya had a few agile tools available within its toolbox, but over the last year they saw how quickly things were changing because of COVID-19

Priorities have shifted. You need to decide if that traditional MR firm can deliver the project in a timely fashion and do it cost-effectively. Can they?

Like many enterprises, this innovative CPG company used to outsource market research to a full-service firm. To become more agile, they partnered with aytm.