Research on Research

Discover key insights from a survey of U.S. adults on 2025 wellness trends, self-care priorities, and the habits driving consumer health choices.

Discover how aytm is rethinking in-survey quality checks to combat bots, improve data reliability, and enhance the respondent experience across cultures.

Let’s look at the intention-behavior gap, how it can impact consumer insights, and how new research can illuminate steps toward better frequency reporting.

Cross-cultural research reveals best practices for asking sensitive personal traits questions such as gender, sexual orientation, ethnicity, and religious affiliation in surveys.